UPDATED – March 11th, 2014: Our definition of a Conscious Filmmaker is an artist with the aware intent to create motion pictures imbued with an enlightened purpose. Now, why do we refer to such a filmmaker as conscious? Let’s work to fully understand that word. The word “conscious” is derived from the Latin “conscientia” which means knowledge within oneself, a “sense of right, a moral sense“. A deeper etymology tells us that the first syllable derives from the Latin com (con) which means with or thoroughly, combined with the Latin “scire”, which means to know. This is likely borrowed from the Greek “syneidesis” that means knowledge. So the word conscious can be said to literally mean “thoroughly with knowledge”, and in this context can also mean thoroughly privy to, knowing and aware. So at its root, consciousness is also awareness… For a Conscious Filmmaker this consciousness serves as the aware intent in the process of creating a motion picture.
In the context of a Conscious Filmmaker empathy accompanies such awareness. And empathy leads to a desire for those outside of oneself to benefit from positive outcomes and experience. Empathy fuels compassion, which allows us to feel what another is feeling. And when such consciousness is shared, it becomes a powerful and beneficial symbiotic feedback loop that lifts and evolves society in the most positive way.
All creative works are to some degree works of consciousness. However, when we refer to a film or filmmaker as “conscious”, we are referring to a standard or quality of consciousness that reflects the most positive aspirations – the manifestations of which are necessary for true societal evolution. So what we are addressing here is the quality of consciousness. One can say that any living creature, even an insect, is conscious. However, there’s an obvious wide gulf in the nature and quality of consciousness between an insect and a human being. The same holds true for creative works, and especially films.
A motion picture is more than simple passive viewing. Whether we realize it or not, it is an experience, that even though vicarious, possesses the potential power to move us deeply in a positive or negative direction. A film will serve to either enhance our consciousness, or dull it. And in extreme circumstances it can work to even devolve our conscious being.
Gratuitously violent films that serve no other purpose, but to revel in the gory destructive expressions of evil are in my opinion movies imbued with the least amount of consciousness. They can even be said to be unconscionable.
Such works are to be distinguished from films that may contain horrific violence; however the violence depicted is not gratuitous and wanton, but necessary for communicating a higher message. Perhaps the greatest conscious film ever made was Schindler’s List. And yet, it depicted horrible violence; but such depictions were necessary in order to awaken people to the evils of Nazi Germany and a racist, authoritarian regime. The same logic is true for the film, Saving Private Ryan. Its opening twenty minutes were the most accurate depiction of warfare ever revealed in a motion picture.
Let me also unequivocally state that our emphasis on promoting the Conscious Filmmaker approach isn’t to be confused with any faith-based media endeavor. In fact, I have found that some of the most unconscious works are among the most religiously tainted motion pictures. Conscious filmmaking is distinct from the promotion of any sectarian theological worldview. A Conscious Filmmaker production certainly can have a theme inspired by a spiritual faith tradition; however a truly conscious film is never to be defined by the application of a religious litmus test.
Now that you know what a Conscious Filmmaker motion picture isn’t, the next question is how do we determine what truly is a conscious film? The most conscious films are those that ultimately serve to enrich an audience, and thus society. But there is another advantage to a Conscious Filmmaker approach that should also be intriguing to those individuals, studios, institutions and companies who fund movie endeavors. Ironically, it turns out that those films which meet a unique set of criteria also happen to be among the greatest box office successes. I’ll demonstrate below how a focused “Conscious Filmmaker” approach to producing movies greatly benefits both society and those who invest in such motion pictures.
Over 25 years of experience in creating conscious media has led me to determine three foundational elements of what constitute a Conscious Filmmaker production. These elements are based on the affirmative response to the following questions:
1. Does the film reveal complexities of the human condition in a non-exploitative manner and/or affirm the life of others?
Does the film depict the joy or struggle inherent in any aspect of the human condition, and in so doing affirm and validate the experience, and thus human life in general? Or, does it also in some way, give more life to the audience (does the audience walk away from the movie feeling more alive); and/or does it explicitly or implicitly acknowledge the worth of others, of humanity?
2. Does the film depict selfless or noble action towards another, or others, in a non-exploitative manner and serve to elevate humanity?
Through the actions of the protagonist(s) does it either implicitly or explicitly support, uphold and demonstrate the transcendent, inherent and priceless dignity and value of humankind and the individual.
3. Does the film challenge its audience and/or inspire its viewers to connect?
A conscious film often will challenge our paradigms and constructs. It can inspire us to evolve, and often can even offend and anger those who remain rigid in their social, ontological, and even religious perspectives. It can also allow us to connect with something deeper within, or something greater outside ourselves. So we also ask does it challenge and/or connect with a greater consciousness, an idea, new paradigm, character and/or plot development, or a profound emotion? Or, does it awaken in us a new profound realization that we also connect with?
You will note that the term “non-exploitative” is used in elements one and two. This is an important consideration. There are films which are created with ostensible or even insidious agendas that appear to embrace these elements, but are little more than either religious or political propaganda. This does not rule out films with religious or political themes; however, we must exercise wise discretion when considering whether such films meet the standard of a motion picture that truly reflects a Conscious Filmmaker approach.
Box office history demonstrates that the vast majority of the top grossing films of all time scored at least an 8 out of 12 possible points in our proprietary “Conscious Filmmaker Index” matrix, which means that for the most part these motion pictures could answer yes to all three of the above questions. The following link is from the Box Office Mojo website, and it is a list of the most financially successful (inflation adjusted) motion pictures of all time: TWO HUNDRED TOP GROSSING MOVIES
Examine this list and then ask yourself for each movie you recognize: Was it life affirming? Did it elevate humanity? Did it challenge and/or inspire the audience to connect? For at least 90% of these films, the answer is yes. Even if one’s interest in filmmaking is purely for capitalistic gain – there is no rocket science in realizing the unparalleled opportunity that a Conscious Filmmaker® approach represents. Such films are a win both for humanity and any investment portfolio.
Knowing this truth has always led me to ask: Why, when given the unparalleled forum to create and distribute a motion picture, would anyone desire to take anything less than a “Conscious Filmmaker”® approach in the production of a movie created to be seen by tens of millions? When that question begins to be asked more by funders, sales agents, distributors and especially filmmakers, we will see no less than a radical revolution in the quality, consciousness and success of movies released worldwide.
TO READ ABOUT THE OTHER VITAL CRITERIA THAT CONTRIBUTE TO AN IDEAL FILM INVESTMENT
© – David Christopher Loya
Conscious Filmmaker® is the registered trademark of David Christopher Loya-Bojorquez All Rights Reserved.
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